This is not a beer blog. It's a collection of stories about what it's really like to work in the beer industry.


Working in craft beer is exciting, yes, but it's also a hustle. It's late nights and early mornings. It's writing a million emails and making a million phone calls. It's telling your brand's story at endless beer dinners, tap takeovers and keep the pint nights. It's a never ending parade of people who want what you're selling but don't want to pay for it.

Not that we're complaining or anything, we can't imagine doing anything else.  



Why the hell do we do this? We'll tell you why the hell we do this.

Learn More →


Check out the features for stories on what it's really like to work in the craft beer industry. Or don't, whatever. 

See The Features →