This is not a beer blog. It's a collection of stories about what it's really like to work in the beer industry.
Working in craft beer is exciting, yes, but it's also a hustle. It's late nights and early mornings. It's writing a million emails and making a million phone calls. It's telling your brand's story at endless beer dinners, tap takeovers and keep the pint nights. It's a never ending parade of people who want what you're selling but don't want to pay for it.
Not that we're complaining or anything, we can't imagine doing anything else.